Digital Marketing: EverythAs a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together.
Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they’re at — online.
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In 2024, there were an estimated 5.5 billion internet users globally, underscoring the need for a strong digital presence. With that in mind, I’m here to discuss all things digital marketing, backed by data from our 2025 State of Marketing Report that surveyed 1700+ marketers. Keep reading to learn more.
Table of Contents
- What is digital marketing?
- Why is digital marketing important?
- Types of Digital Marketing
- What does a digital marketer do?
- Inbound Marketing vs. Digital Marketing: Which Is It?
- What types of digital content should I create?
- How to Do Digital Marketing
- Digital Marketing Examples
- AI and Digital Marketing
What is digital marketing?
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
How does a business define digital marketing?
Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy.
Overall, digital marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: online.ing You Need to Know to Get It Right